Customer

Leading Indian online and offline eyewear retailer with extensive market presence across urban and emerging markets, serving millions of customers annually.

The Human Challenge 

Buying glasses online feels like a gamble. Will they fit? Do they suit me? Cart abandonment looms large when uncertainty strikes.

Our Breakthrough 

We transformed the shopping experience from guesswork to precision, using AI that understands individual style and fit better than a personal stylist.

Transformative Results

• 30% reduction in conversion funnel drop-offs

• 40% increase in completed purchases

• Enhanced customer confidence

• Fewer product returns

The Deeper Story

Our AI became more than a technology—it became a personal stylist. By analyzing individual customer data through advanced computer vision, we created an intelligent system that learns and adapts. Each interaction reveals deeper insights: past purchases decode style preferences, browsing patterns unveil unspoken desires, and real-time AR try-on transforms uncertainty into excitement.

We built an ecosystem where technology and personal style converge. Machine learning models continuously evolve, capturing emerging fashion trends while maintaining individual uniqueness. 

The result? A seamless shopping experience that bridges online and offline worlds, making every eyewear selection feel personally curated. This isn't just a recommendation—it's personalization at the speed of human imagination.

Technical Precision

• AI Engines: Personalized machine learning algorithms adapting to individual preferences

• Visualization: Advanced computer vision with real-time AR try-on technology

• Infrastructure: Scalable AWS cloud deployment for instant AI processing

• Recommendation Systems: Custom engines analyzing fit, shape, and style

• Integration: Seamless AR experiences across mobile and in-store platforms

Strategic Impact 

By transforming fit and style uncertainty into personalized confidence, we turned potential customer hesitation into a competitive advantage. Precise AI recommendations not only boosted conversion rates and reduced cart abandonment but fundamentally reshaped the eyewear shopping experience. This innovation didn't just solve a technical problem—it rebuilt customer trust, positioning the brand as a market leader in personalized retail technology.